Why Korea’s “Dujjonku” Dessert Trend Feels Less Like Food — and More Like an Event
A dessert shop opening used to mean new flavors, better recipes, or seasonal menus. Recently in South Korea, something slightly different has been happening. Certain desserts — particularly those associated with the fast-spreading “dujjonku” trend — are drawing crowds not simply because people want to eat them, but because people want to be there when … Read more