From MBTI to “Teto” and “Egen”: Why Young Koreans Are Rewriting Personality Language Again

A few years ago, it felt impossible to have a conversation with a young Korean without hearing four letters. INFP. ESTJ. ENTP. MBTI wasn’t just a personality test in South Korea — it became a social sorting tool, a dating filter, even a meme language. Cafés offered MBTI-themed drinks. Dating profiles listed types before hobbies. … Read more

Why Korean Couples Wear Matching Outfits in Public

On a busy street in Seoul, a couple passes by wearing the same sneakers. At first, it’s easy to miss. Then you notice the jackets match too. Not perfectly identical—but close enough that it feels intentional. They walk side by side, blending into the crowd, yet quietly signaling something shared. For many visitors, it’s one … Read more