From MBTI to “Teto” and “Egen”: Why Young Koreans Are Rewriting Personality Language Again
A few years ago, it felt impossible to have a conversation with a young Korean without hearing four letters. INFP. ESTJ. ENTP. MBTI wasn’t just a personality test in South Korea — it became a social sorting tool, a dating filter, even a meme language. Cafés offered MBTI-themed drinks. Dating profiles listed types before hobbies. … Read more