Why Young Koreans Are Going Back to Saunas — and Redefining What Wellness Looks Like
For years, South Korea’s traditional public bathhouses seemed headed toward quiet decline. Many younger people viewed them as relics associated with older generations — practical, inexpensive, but culturally outdated. Then something unexpected began happening. Young adults started returning. Not for hygiene. Not out of nostalgia. They came for recovery, social space, and something increasingly difficult … Read more